Also thankfully, FontShop is not trying to hide the clear fact that this is part of business with financial needs to meet. While there is lots of free stuff, there is no altruism here. However, the devotion acts like this inspire is worth quite a bit.

Be sure check out the current main feature of the Education page, “Meet Your Type”, a downloadable (and print-on-demandable) PDF field guide to type, humorously written in the language of an understanding-sex-and-relationships publication. I imagine the humor is strongest for those familiar with typography lingo, but it makes it less formidable a topic no matter the audience I’m sure.

Check it out.

http://www.fontshop.com/education/

(I’m writing and sending this from my phone so the only images I have are screenshots. Check out the FontShop site for everything in its full glory.)

How many problems stand out to you in this picture? Here are a few things myself and a few friends noted recently.

I should have assumed this, but I hadn’t realized that there are actually two schools of thought. Those that believe trees are a renewable resource and those that don’t. I stand among the people who feel that while trees grow faster than, for instance, the time it takes for coal to form, it doesn’t necessarily make it something that renews itself in a “reasonable” timeframe.

What makes something renewed anyway? Does a tree or forest reach a “renewed” state once it is the same size, supports the same ecosystem, or is big enough to cut down again? I fear to most businesses who stand to profit off of the resource, if it’s renewed, it means good enough to harvest again, and has little to do with that life it sustains or could sustain again.

Besides the gripe I have with the company who asked some poor designer to tell the public that paper (paper!) is a renewable, natural resource, I feel like it’s deceitful and sad to try and say there is any merit in paper plates over any other disposable plate at all. The reason we’re still convinced papers plates are special is because of the very unspecialness of them. They are so unimportant they’re actually amazing. We can throw them away by the thousands!

If a customer does manage to make the mental connection between millions of paper plates, tissues, lumber, magazines and deforestation, loss of habitat, destroyed local ecosystems and handicapped neighboring ecosystems, this company has done a great job of paying lip service to trees and implying to the public that we should be aware and thankful that they are thinking about the value of trees for us. This way, they can destroy those trees, make millions of plates, say it’s made from the tremendous amount of PAPER at our disposal and not actually be lying, nor completely looking us straight in the eyes when saying it. They can also more easily get away with stamping the words “Nature” and “Green” on the label, and not actually mean anything by it. (Clue #2  that this company is only capitalizing on the sellability of “Green” and “Nature” is the fact that the plates were bleached white, as most paper plates are.)

While there is a good time and place for disposable dinnerware, paper plates as an earth friendly purchase is a joke, and there is never a time to sell goods to the public using falsities that are based on problematic notions to begin with. We should aggressively question companies who try manipulate us into thinking anything disposable could be environmentally friendly, paper or not. And any company or individual who tells you the time it takes for a clear-cut forest to return to normal is “reasonable” should take Environmental Science 101 again.

(I’m reminded of the Utah Phillips story in which he begins a speech to a room full of young people by telling them, “You’re about to be told one more time that you’re America’s most valuable natural resource — Have you seen what they do to valuable natural resources?“)

Here’s an example of the logic in action.

What do you think?

When Greg Moore and I first started the itty-bitty design firm Block, Street and Building in 2003, naturally we wasted no time working up a logo. I found these the other day while rummaging through old computer files and thought I’d pass them along. It is interesting to see them now. The long green version, some of you will already know, is what we stuck with and I’m glad we did. 

That was Greg’s great work. In fact, Greg’s design skills are what shaped the unique look of BSB until we closed the doors in 2006. Since then, I’ve been haphazardly rearranging, undoing and altogether hacking away at what we worked so hard to create over those three years. If you’ve been reading the BSB blog over the last several years, you’ve seen a great many changes in the layout and the over all look, most of them excused as experiments, but honestly, if you must know, I just get fidgety and tend to pick at things, including blogs.

Anyway, as you may have noticed, Block, Street & Building really doesn’t even have a logo anymore, since it really isn’t a thing anymore. The blog is still around, but life has changed and my schedule has changed and I no longer contribute to it like I used to. I know someday I’ll get hare up my butt (that’s the saying right?) to revamp the BSB logo, just because I want to. I’ll probably show it to you here first!

For now, welcome to my new blog, Doodle Britches! I plan on using this blog as a way to keep up on my design chatter with like-minded folks. And be sure that things will change around here every so often. Like I was just saying, I tend to tinker with my blogs probably a little more than I aught to. So bare with me. This one has a little way to go before it’s “ready”. Coming soon: Where the name Doodle Britches came from, life as a designer in a reaaaally small town, First Security Bank’s logo – WTF is it?, new Arkansas design firms, and more.